While your sales team and other staff members play a crucial role in the overall productivity of your business, they will not have anything to do if your lead generation strategy fails. Many companies agree that lead generation is one of their biggest challenges. With poor lead generation, it is difficult for a business to remain productive and push enough profits to maintain its success.

What Is Lead Generation, And Why Does It Matter?

The sales process for most businesses works through several phases. The first phase involves acquiring a lead — someone who has shown interest in what the business has to offer but they haven’t made any moves from their side yet to become a paying customer. Once the lead has been captured, then the onboarding process can occur.

Who will you sell to when there are no leads in your company’s pipeline? This is why you need to pay attention to the sales funnel and other strategies you use to generate leads for your business.

Current Challenges in Lead Generation

Understanding the most common challenges companies face when generating leads makes it easier to develop a suitable strategy for your own business. Reports show that finding the right strategy is the biggest challenge. Other issues include not having the right staff for lead generation or not having the budget to fund the activities required to generate leads efficiently.

Apart from these, implementing the lead generation plan is also a hurdle some companies face. Once you have devised a plan, you may find it challenging to implement the proper steps to make it work.

Improve The Productivity of Your Lead Generation Methods

Different types of lead generation strategies can help you obtain qualified leads. The strategy that works for one business may not work for another company. This is why a personalized approach is essential.

Here are a few steps that you should follow to ensure you can develop an effective lead-generation strategy:

  • Start by assessing your business. Consider who your target audience is and what you have to offer them. Are you targeting consumers or other businesses? Do you offer a product or a service?
  • The next step is to work on a sales funnel that speaks in your target audience’s “language.” Consider the words they use on social media and how they communicate with businesses. Try to connect with them throughout your entire sales funnel.
  • Don’t delay the implementation of your strategies. If budget is an issue, turn to some more affordable options. Use WordPress on a hosting server to set up your landing page, and use a tool like HootSuite to automate your social media activities.
  • Ensure you implement analytic tools on your landing page and any other strategies you use to generate leads. Constantly checking up on the analytics can help you identify areas where you lose leads when someone visits your sales pages, which presents an opportunity for improvement.


With lead generation being a challenge for many companies, it is important to assess the strategies you use regularly. Trends constantly change, and with emerging technologies and new platforms, it is crucial to ensure you are not left behind.

With Maximum Sales from Maximum Accountability, we can help you gain access to quality leads consistently to drive better productivity within your company. Get in touch with us to schedule a free demo.